Get in touch
akupd00(at)gmail(dot)com
@akanzhya

Currently whimsying around at National Children’s Museum.  

























आकांक्षा उपाध्याय Akanshya Upadhyay is a multidisciplinary graphic designer (born and raised in Kathmandu, Nepal) based in Washington, DC.





2025
marketing campaign


National Children’s Museum 
Spring Campaign

 For the Museum’s Spring 2025 campaign, I designed a suite of assets that highlighted the seasonal appeal of visiting Washington, DC during cherry blossom season. The visual direction combined playful nods to local landmarks with floral elements inspired by the city’s iconic blossoms.

The campaign ran across WMATA metro booths, with additional geofenced ads targeting families in high-traffic areas. Meta ads supported the campaign digitally, helping to drive awareness and attendance.