Akanshya Upadhyay 

is a graphic designer 
based in Washington, DC.

currently at national children’s museum.

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index
1. National Children’s Museum
       a. Tinkerer’s Studio
       b. Dreamers Gala
       c.  Spring Campaign
       d. Decades of Dreams
2. Thinking It Through
3. Celestial System


archive


2025
marketing campaign


National Children’s Museum 
Spring Campaign

 For the Museum’s Spring 2025 campaign, I designed a suite of assets that highlighted the seasonal appeal of visiting Washington, DC during cherry blossom season. The visual direction combined playful nods to local landmarks with floral elements inspired by the city’s iconic blossoms.

The campaign ran across WMATA metro booths, with additional geofenced ads targeting families in high-traffic areas. Meta ads supported the campaign digitally, helping to drive awareness and attendance.